Like we said before, choosing a medium in which to run a PPC campaign is conditioned to variables such as the products or services that you offer, the demographics of your target audience and the current performance of your campaign. With that in mind, there are four major ad platforms to consider: Google Ads, Facebook Ads, Bing Ads with Yahoo! and LinkedIn. We are focused primarily on the first two.

Google Adwords offers a wide array of options to choose from: adwords, Youtube, display network, shopping network, that allow your business to broadcast your marketing message to different audiences and to make the most of your marketing efforts. Facebook, for its part, makes it easy for you to pinpoint your preferred demographics and reach them with engaging-images and calls-to-action.

Creating the perfect digital marketing strategy for your business comes before making a decision as to which medium you will run ads on. Jumping ahead is not a suggested course of action. That's why we start by understading your business first and suggesting ad platforms later.

Retargeting for some, Remarketing for others, this PPC marketing strategy is definitely the coup de grâce (pardon our french). Ever visited a website and then felt like it’s followed you via adverts as you continue to navigate the internet? That’s retargeting in action, a highly dynamic advertising strategy that reinforces your brand’s message to those prospects who recently visited your website and are most likely to take action and turn into clients.

While there are many reasons to run a retargeting campaign, the one that stands out the most is that it simply generates more sales. It conveniently targets those who showed interest in your website offerings but took no action and continues to build on that first purchasing intent while they’re still warm. Not only that, but the cost of bringing back that prospect to your site is lower than it is for sending first-time visitors.

Increased brand awareness also results from retargeting. Think about it. Since people continue to see your ads online, they will be more likely to remember your brand in the first place when they decide it's time to take action. Exposing your brand repeteadly to your target audience builds trust faster and increases the chances of them taking action sooner rather than later.

This is probably the biggest reason people stay away from PPC advertising. Nobody wants to see their ad budget go to waste. And while there are people who have lost a small fortune with PPC, there are thousands of profitable PPC campaigns running daily across the web. What’s the difference between them, then? A knowledgeable campaign manager executing a proven advertising strategy.

There is a reason we keep ourselves and our clients exclusively to Facebook Ads and Google Ads. We know our way around the both of them. We run while others just walk. By focusing our attention to the two most important ad platforms on the web, we are able to excel at them and consistently deliver phenomenal results to our clients. Here, with us, you can rest assured that we won’t be running any experiments, only strategies that have proved successful already.

We always keep your budget and, most importantly, your goals in mind when we set up the ad campaigns. We don't rush to meet your maximum daily adspend. Instead, we rather test the waters first, and once things start to click, that's when we hit the ground running. This approach is both cautious and bold at the same time, and has worked wonders for us. It will for you as well.