Highly Effective Digital Marketing Strategies For Dentists

​Along with the challenges of operating your own dental practice, you must also implement effective dental marketing strategies that bring in new patients.

Digital marketing is crucial for growing your practice, but you are a dentist, not a marketer! How are you supposed to know what to do?

Don’t fret, we can teach you about four online tactics we highly recommend. Keep reading to learn more about digital marketing for dentists.

1. Facebook Marketing.

Want quick results? Try online advertising! We recommend using Facebook ads that direct traffic to your website. But proceed with caution. You’ll waste time and money on ineffective campaigns if you don’t know what you are doing.

Although setting up a Facebook campaign is pretty basic, optimizing the campaign for the best results is quite complicated. You will need to consider:

  • Your company’s overall goals.
  • Who you are competing against.
  • A list of available keywords
  • Your target market's demographics

Nailing these down will help you identify the best advertising opportunities. But even creating the ad headline, image, and copy is no easy task. The ads must be able to grab the attention of your target market and convince them to click.

To avoid wasting money on ineffective campaigns, hire a professional campaign manager who will develop a customized plan that fits your budget and meets your goals. With the guidance of a highly-skilled expert, you can rest easy knowing your ads are bringing in more patients.

2. SEO

Does SEO intimidate you? That’s understandable, considering how challenging it is to rank on the first page of Google. SEO is complicated and can be difficult to master, and even the right tactics might take a long time to produce noticeable results. But if you are willing to be patient, a proper strategy can pay off big time in the long-run!

In our opinion, it’s necessary to address SEO. Why?

Because you want potential clients to find you online. If search engines don’t give your site greater visibility, potential patients will never find it and will continue to be unaware of your existence.

If you want to implement an SEO strategy, here is what you need to do:

  • Find the right keywords to target and use them in your title tags, meta descriptions, and site content.
  • Discover which topics you can rank for.
  • Conduct thorough competitor research.
  • Implement an intricate plan for backlinks.
  • Complete complex tasks that prepare your site for being crawled, resulting in a top spot in search results.

As already mentioned, SEO requires a patient commitment. It won’t bring instant success. Instead, you will gradually climb the ranks, leading to increased online exposure and lead generation.

SEO also entails constant monitoring and analysis to ensure you are on the right track. Taking a look at the results of your SEO strategies lets you know when to make adjustments that produce more favorable outcomes.

If you are overwhelmed, we get it. That’s why we are here to help. Get in touch with us so that we can turn your SEO nightmares into an effective marketing strategy that leads potential patients right to your website.

3. Online Reputation Management (ORM)

Your Online Reputation has the power to make or break your practice. Keep in mind that ORM:

  • Affects SEO, either improving or negatively impacting your site’s rank.
  • Can either convince potential clients to book an appointment or send them running away.

Both of those reasons for treating ORM seriously are pretty convincing, but how do you maintain a great reputation? You can accomplish this by:

  • Building trust.
  • Showing credibility
  • Providing information about your practice on as many social media platforms, web directories, and review sites as possible, making sure your business gets shown in a favorable light on all of these sites.
  • Always responding to positive feedback.
  • Tactfully handling negative feedback. You can’t pretend like nasty reviews don’t exist. Deal with them in the best way possible so they won’t tarnish your reputation.

It’s hard work managing your reputation on every single site your business is listed.

Don’t have time for all that? Allow us to manage your online reputation so that you can focus on caring for your patients.

4. Website Development

What do all of the dental marketing strategies we have discussed so far have in common? A stellar website!

  • Facebook ads lead your target market to it.
  • Google and other search engines reward it with the top rank.
  • It displays your great reputation with your existing client base.

Your website should give visitors a taste of what it’s like to visit your office while standing out from your competitors. Here are some qualities your website absolutely needs to have:

  • It must be quick to load.
  • It must be secure, meaning it should have an SSL Certificate.
  • It better be GDPR compliant
  • Your website should display well on any web browser: Google Chrome, Firefox, Safari, and Microsoft Edge.
  • It should be responsive so that it looks great and works well on mobile devices.
  • Integrates with social media.
  • Has useful information that convinces visitors to book an appointment.

You will also need to consider your website’s color palette, design, and different functions. It can be helpful to look at other websites for inspiration.

But you’re already busy caring for patients and running your business. Do you have time to learn a whole new skill, especially one as challenging as building a quality website?

Even if you do succeed in going at this alone, chances are your lack of expertise will force you to use a template that a million other inexperienced website builders have already used.

Oh, and don’t forget about on-going site maintenance, requiring even more of your already limited time.

Don’t worry, just hand the job over to us. We can create a customized website that looks amazing, works well, fits your dental practice, and converts visitors to patients. We will also handle daily maintenance.

The best online marketing plan for dental practices includes a healthy mix of every strategy mentioned in this article. You must address each one in order to get the best results.

Want some help with all this? Schedule your Practice Booster Call right now so that you can learn more about our effective system that will help you reach your goals.

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