Facebook Messenger Marketing: The Cutting-Edge Strategy You Need To Be Using Now

Email marketing has been a powerful tool that has commonly been viewed as the best marketing strategy. Until now. Messenger marketing is taking over and presenting amazing, new opportunities for all kinds of businesses and for your dental practice as well.

You don’t want to miss out! Keep reading to learn more about Messenger marketing and how it can help you grow your practice.

1. What Is Messenger Marketing?

Most of us have heard of Facebook Messenger, the communication app that has become a popular way to contact friends and family. But did you know that this app and others like it are also being used by businesses?

This communication channel has grown from being a simple text message system that included buttons, images, and videos, to a more complex marketing tool that even accepts payments.

When a business uses the app to connect with customers, this strategy is known as Messenger marketing. After you realize that Messenger marketing is more interactive and instant than emails ever were, you will begin to understand why it’s becoming so popular.

Some of Messenger marketing’s capabilities include:

  • Scheduling appointments.
  • Making purchases.
  • Tracking orders.
  • Giving feedback.
  • Offering constant customer service.
  • Generating new leads.
  • Sending automated messages based on previous interactions.

Messenger marketing works so well because:

  • It is a popular app that many people already trust.
  • It is an easy way to grow a contact list.
  • It’s very versatile and can be used as an e-commerce store, live chat, email replacement, and more.
  • Customer data is stored in every thread.

Facebook Messenger Marketing Ads

Find new leads by setting up a campaign that encourages users to contact your dental practice via Messenger. There are three different types of ads:

  • Click-To-Messenger Ads -These ads are found on Facebook, Instagram, and the Messenger home screen. The Messenger icon and a call to action (like “Message Now”) appear within the ad. Clicking the ad enables users to message your business.
  • Messenger Ads - These ads reside in a user’s Messenger inbox, between the user’s normal messages. Clicking on the ad enables them to start a conversation with your practice. 
  • Sponsored Messages - These can only be shown to users who have already contacted you through Messenger, but it’s a great retargeting method.

2. Benefits of Messenger Marketing

If you’ve never heard of Messenger marketing before, you might be a bit hesitant to trust the hype surrounding it. But the truth is, this tactic really does deserve the reputation it has already gained. If you need further convincing, here are some of Messenger marketing’s incredible benefits.

Higher visibility and open rates

You know how crowded your own inbox gets. You probably don’t even see all of your emails. Most of your patients face a similar situation. It’s a guarantee that unseen emails don’t get opened. This is a real problem if you rely on email marketing. Messenger marketing is the solution to your problem.

Push notifications alert mobile device users of any messages sent to them through Messenger. Contrast that with an email that silently arrives in an inbox amongst hundreds of other emails, waiting until someone may or may not see it.

It gets better. Nearly every message received by Messenger users gets opened, meaning the open rate could be as high as 70%-90%. It’s clear that Messenger marketing is a very effective tactic for standing out from your competitors.

Higher click-through rate

According to MailChimp, this rate for emails is usually somewhere around 2.4 %. Compare that to Messenger marketing’s CTR, which skyrockets to 20%-30%. Such a high rate reveals the level of engagement that can be achieved with Messenger marketing. Wouldn’t you want to experience that with your patients?

Automated communication

Allow a Messenger bot to handle the bulk of customer service. You can set up an automated system that answers the questions your patients and leads are asking. Messenger bots also have the ability to send relevant messages to individual patients based on their previous interactions with your practice, keeping those patients engaged.

Broad reach

There are countless users on Facebook Messenger, giving you a wide range of prospects that could potentially be converted to patients through a Messenger marketing plan.

Customer preference

Many customers like the ease of connecting with a messenger bot. Not only is it convenient, but it also provides quick answers. As the dental practice owner, you also benefit from the efficient customer service Messenger marketing provides, as it makes it possible for you to focus on other tasks that need your attention.

Non-salesy approach

Rather than using pushy ads, you can have a free conversation with a patient or a promising lead using Facebook Messenger marketing. This one-on-one communication can be much more effective than typical ads.

Simply mention the benefits of keeping in touch with your practice, without putting pressure on the person you are interacting with. The pleasant, non-pushy approach of Messenger marketing will feel more personal and will likely win some new patients for your practice.

Cutting edge strategy

Messenger marketing is pretty new and not many business owners have started taking advantage of it. However, it won’t be long until everyone is using Messenger marketing, making this strategy just as saturated as email marketing has become.

Get a head start on the competition by implementing this tactic ASAP. Otherwise, you will be forced into switching over to Messenger marketing after it has already become the main method of communication, leaving you playing catch-up as you attempt to break in.

But if you are wise and you make a move now, you will already be well-established on the Messenger marketing platform by the time everyone else is jumping on board.

Just think of all that you can accomplish with the assistance of a Messenger bot. Now is not the time to wait. Now is the time to start incorporating Facebook Messenger marketing into your overall digital marketing plan. But there’s no question that digital marketing can be complicated. Get some help!

As digital marketing experts, we can take over that part of your business, giving you bigger and better results that grow your practice. So schedule your Practice Booster Call and start getting the results you want!

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